The arrival of February means love is in the air—and there is nothing more captivating than a good love story. Infusing a bit of romance into your brand is not only a great way to woo guests, but it can also help recapture a different kind of love: the love of travel so many have been missing over the past couple of years. We’ve pulled together some ideas to help you extend special romance-inspired programming throughout the month, supporting guests who are looking to reconnect with themselves, with each other, and with the joys of exploration.
Reignite the spark
Sweep guests off their feet (and help them sweep their significant other off theirs!) by making them feel cared for and nurtured. Introduce a special “Lovers Menu” in your signature restaurant featuring foods known for their aphrodisiac qualities. For another unique twist, pair this with a complimentary “love” elixir. While a romantic dinner and a soothing couples massage will certainly turn up the heat, they’re just two of the many creative ways you can nurture a real love connection with your guests.
Introduce love-enhancing rituals
Rituals create a sense of routine and belonging; they also can ease anxiety and mark significant occasions in our lives. These things take on a greater importance during uncertain times like these. You can introduce an element of romance with rituals that bring couples together as well as those that provide comfort and care. For example, bath rituals are a classic way to relax and reset. If your hotel features inviting soaking tubs, put them to good use with an indulgent bath ritual for two. Consider a fun and flirty menu with a selection of bath bombs, salts, essential oils, flower petals, bubbles, and even a post-bath massage oil. Served with a bottle of Champagne, a soothing soak can be the perfect timeout for a couple wanting to rekindle their relationship or simply switch things up. Even for individuals, these rituals can provide much-needed self-care—it’s always important to show yourself some love, too.
Consider opening the spa after hours for an exclusive candlelit “After Dark” experience. In addition to the ever-popular massage for two, offer an aromatherapy ritual that lets couples craft their own aphrodisiac scent that can be incorporated into the treatment. It can also serve as a keepsake to remind them of their experience once they’ve returned home. Other options include introducing a guided meditation designed for couples to deepen their connection or a love-themed yoga class featuring love songs and postures that help open the heart chakra.
Get engaged
Naturally, February is a popular month for engagements. Make it easy to pop the question with a memorable turnkey engagement offering—a perfectly planned picnic at a scenic overlook, a romantic guestroom proposal with rose petals and Champagne, or a private three-course dinner at an idyllic spot. And be sure to offer professional photography services to capture the special moment!
Reimagine date night
You can create fun-filled offerings that fit both Valentines and Galentines, including bonding activities such as a private brunch, a cocktail or healthy-cooking class, and a visit to the spa. Enlist a local florist to lead a floral-arrangement class in which each participant goes home with a bouquet of their own making. It’s easy to win hearts and build loyalty when you introduce joy-filled experiences that create lasting memories.
Celebrate ‘Galentine’s Day’ with bonding experiences
February isn’t only about romantic love: Galentine’s Day, celebrated the day before Valentine’s Day, gives women the opportunity to shower their female friends with affection. But you don’t need to limit your offerings to the day itself —instead, help guests give their female friendships the attention they deserve all month long! Try Galentine packages that inspire laughter and connection, such as a binge-worthy rom-com night with a selection of beloved romantic comedies to watch and chef-prepared snacks (gourmet popcorn is a must!).
We’re here to help.
As always, our team is here to support you! We can help you create and implement new experiences, as well as market them, so you can build an emotional connection with your audience.
What’s right for your property? Your audience? Your goals? At Brown Marketing & Communications, we’ll work with you to design and execute a strategy that’s perfect for you. Contact us today at 949.310.8662 or hbrown@brown-marketing.com.
