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Many travelers are looking for wellness experiences that boost their physical and emotional well-being, meaning hotels and resorts that offer this programming are in prime position to thrive. At Brown Marketing & Communications, we looked at emerging trends and pulled together examples of these experiences that can help your guests feel relaxed and replenished. Breathwork: […]

We’ve long talked about the importance of being nimble—for all businesses, not just our hospitality clients. And as 2020 continues to throw new challenges our way, the ability to change, adapt, and get creative has never been more vital. Today, we talk to J Public Relations founding partner Jamie Sigler O’Grady, who is widely known

Supporting small businesses and shopping small are trends that are here to stay. A recent Amex Traveler survey found that 77% of respondents agree that they want to be more conscious about supporting small businesses. Hotels can prepare for this by curating amenities and hotel shops to reflect this trend. Here are a few ideas

Every hotel and resort has revamped operations in the wake of COVID-19, but that’s only part of the challenge. Communicating those changes in a way that instills confidence in guests and potential guests—without overwhelming them—is just as important as the changes themselves. Here are four quick tips to get your message out effectively. 1. Stay

As our industry endures perhaps the greatest challenge of our lifetimes, we all have concerns. How long will this go on? How long will it take for travel and tourism to recover? And how can we prepare for what’s ahead? We know the hospitality business has always been resilient—it’s human nature to want to explore.

As businesses have been forced to pivot in unexpected ways this year, the marketing landscape also continues to evolve—presenting new opportunities heading into 2021. Andreanna Mazereeuw, director of digital marketing for Wallop, joins us today to provide some key takeaways and tips for digital strategies in the coming year. What are the top 3 things

You’ve made all the enhancements and changes necessary to reopen your property. Your focus is squarely on the well-being of both guests and your team members. And you’re confident you can still provide an experience that is worthy of your brand. Does your website give potential guests that same confidence? We’ve talked about how to

As restaurant dining begins to reopen across the country, it has been great to see trends emerging around providing guests with special experiences. Here are a few of our favorites: Picnics For hotels and resorts that have the space, private picnics are a great way to promote special experiences that also incorporate social distancing. From

A lot of our clients understand how important influencers are in today’s marketing climate for travel, beauty, fashion, and other upscale industries. Utilizing these partnerships can be a cost-effective way to bond with new audiences, generate content, and for hotels, even turn unused rooms into powerful opportunities. Too many properties, however, think they can accomplish

You’ve heard about the importance of using multiple marketing channels to give your audience an “omni-channel” experience. Sounds easy enough, right? Hold on. Contrary to what you might think, though, using multiple marketing channels doesn’t automatically mean you’re providing an omni-channel experience. The key to omni-channel marketing is consistency across those channels. Even if you’ve