It’s time to start planning your marketing, budgets, and resources so they are aligned for maximum impact in Q1 2025 and beyond. We’ve gathered some best practices and trends to help!  

First, take a look at what you’re doing (or what you’re not doing) in four key areas.

1. Programming. Your audiences are always hearing about offers, renovations, etc. What do you provide that’s truly unique? Develop programming that stands out and takes advantage of trends—see below for some ideas.  
2. Video. Your corporate professional video shot years ago isn’t enough anymore: Audiences want first-person, organic content that feels authentic. (They also want awe-inspiring drone shots.)
3. Social. Do you have an integrated social strategy? Are you keeping up with platform shifts? For example, Instagram has evolved trying to keep up with TikTok—video reels are now required to compete in the algorithm. Half of your posts each month should be reels. Daily stories showing UGC also gives your audience a chance to see the experiences through your guests’ eyes.
4. Website. That old website with tons of copy on the home page is overwhelming to today’s readers, who aren’t really “readers”—they’re “viewers.” They want quick hits, visuals, and things that grab attention. While content is required for SEO, the copy needs to be quick and easy to digest, with a more editorial feel.

Second, consider some expert support.

Brown Marketing’s team of seasoned hospitality experts specializes in marketing for hotels and resorts, meeting you where you are—whether your property needs help with strategy, execution, or anything in between.

Social media that connects?
Websites that drive clicks?
Advertising that makes people take notice?

We’ve done it all—and more—for clients ranging from small boutique hotels to worldwide brands.

SEE OUR WORK

Finally, stay on top of what’s trending.

Crafting programming and content that resonates is critical. By aligning your offerings and marketing with current trends, you can connect more deeply with your existing audiences and even reach new ones.

Culinary

• Going dry: Low-alcohol or alcohol-free minibars, mocktail-making experiences—particularly for Dry January and Sober October
• Building connections: Less formality, more connecting with the culture and people of your destination
• Immersive experiences: More than just dining, participating—activities such as artisanal cooking, farming, and education-based experiences

Family travel

• Cater to the kids: Ambitious programs aimed at youth—from intricate scavenger hunts to educational programming, wildlife encounters, and over-the-top kids’ menus in restaurants
• Going beyond the kids: Multigenerational experiences—make it easy for grandma or grandpa to get everyone together, with turnkey packages and robust planning support

Wellness

• Sleep tourism: Sleep-conducive environments (blackout shades, white noise machine), calming turndown options, education around sleep hygiene
• Promoting longevity: Youth-enhancing treatments, working and dining options that encourage healthy aging
• Wellness gatherings: Corporate healing retreats, wellness bachelorette parties

General trends

• Shoulder season: Peak seasons are less predictable—more people are traveling in the time between the most popular times and the off-season
• ‘Passion’ travel: Younger travelers are leaning on their passions when deciding on destinations—from food journeys to educational vacations and eco-tourism
• ‘Quiet’ travel: From natural calm to digital detox, people are seeking spaces to disconnect from the distractions of everyday life

What’s your plan for 2025?

If you don’t have a great answer, we can help—at a far lower cost than hiring a traditional agency or bringing on additional marketing staff. Get in touch with Brown Marketing today!