Between Pinterest, Instagram and many other up and coming social media sites, there exists a new world of unlimited opportunities for rich media.
Photography, B-roll, and videos used to be a “nice to have.” Now they’re a MUST. To compete in today’s marketing world you need assets – lots of them. Invest in photography and B-roll and you won’t be sorry. Websites should comprise a balance of rich photography and integrated video.
Instagram: Are you I-G-ing? If not, why not? Instagram allows you to share photos to a vast audience through its social media platform. And, with its connection to Facebook, helps spread your brand’s visual message faster.
Throughout the year, be vigilante about mining your events/promotions/opportunities for material to expand your visual assets. By capturing assets now, you can use them for more effective marketing later. You won’t regret the time or expense.