Implement Design at the Very Beginning

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Implement design at the very beginning and engage the user at a gut level every step of the way. Apple’s bitten Apple, Tiffany’s robin’s egg blue. These visual elements both feed and define each entity, and are unforgettable.

The beauty of good design is that it speaks to consumers at a level that transcends words. It’s a nonverbal connector, actually, fostering a link between the consumer’s conscious behavior and unconscious desires. Which is why, from the earliest stages of any campaign, a brand’s words and a brand’s design should, like fraternal twins, “grow” together organically—yes, from the very beginning.

Design is, if you will, the silent but powerful interpreter that joins the two, harmonizes them, and can turn consumers into loyal customers. A design that draws people in and makes them curious about your product is one that not only utilizes branding language but, in a sense, becomes it. Design influences more than we realize. Certainly, the way a product looks causes us to experience a particular feeling—joy, excitement, curiosity, competence, creativity, for example. But design also affects user experience, which should enhance the positive feelings one first experienced from looking at and anticipating owning or using that product.

When you look at a website, a brochure, an ad, ideally, the essence of the brand should be clear before even reading a single word. The Tiffany elegance, for example; Apple’s innovativeness. When design is implemented into strategy from the beginning, a winning campaign can flourish more readily, and adapt to changes as the product grows, thrives and sells.

Without a single word, here’s what the right product and branding design can do:

  1. Engage the user at a gut level.
  2. Create a desire to engage with the product based solely on its look, shape, size and functionality.
  3. Make the user feel excited to interact with a product itself, or its website, for example—and want to return to it again and again.
  4. Offer a visceral experience the user didn’t know they wanted (or needed) until they had it.
  5. Converts the user into a loyal follower and believer.

Effective design grabs customers by the heart. It captivates at a nonverbal level. It wins allegiance and creates fans because it can help make consumer feel something deeper than they can speak. When they like what they feel, they tend to act on it. When developing branding and marketing strategies, consider a synergized approach. We can help, contact us today.

For help reaching and engaging your ideal luxury consumer, contact us today.

Implement design at the very beginning and engage the user at a gut level every step of the way. Apple’s bitten Apple, Tiffany’s robin’s egg blue. These visual elements both feed and define each entity, and are unforgettable.

The beauty of good design is that it speaks to consumers at a level that transcends words. It’s a nonverbal connector, actually, fostering a link between the consumer’s conscious behavior and unconscious desires. Which is why, from the earliest stages of any campaign, a brand’s words and a brand’s design should, like fraternal twins, “grow” together organically—yes, from the very beginning.

Design is, if you will, the silent but powerful interpreter that joins the two, harmonizes them, and can turn consumers into loyal customers. A design that draws people in and makes them curious about your product is one that not only utilizes branding language but, in a sense, becomes it. Design influences more than we realize. Certainly, the way a product looks causes us to experience a particular feeling—joy, excitement, curiosity, competence, creativity, for example. But design also affects user experience, which should enhance the positive feelings one first experienced from looking at and anticipating owning or using that product.

When you look at a website, a brochure, an ad, ideally, the essence of the brand should be clear before even reading a single word. The Tiffany elegance, for example; Apple’s innovativeness. When design is implemented into strategy from the beginning, a winning campaign can flourish more readily, and adapt to changes as the product grows, thrives and sells.

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