Launching a new hotel and resort is a lot of work. Our seamless, turnkey program removes the guesswork and allows your internal operations team to focus on the big picture. Let Brown Marketing & Communications lead the marketing launch of your new hotel with our proven technique and success.

6-9 months prior to opening

  • Brand positioning/visual platform
    • Naming; logo development for outlets; meeting space; meeting rooms; room categories
    • Brand book example
    • Launch strategy and marketing plan/budget
  • Marketing plan example
    • Ongoing management of pre-opening marketing budget
    • Development of seven-month pre-opening marketing plan, including (but not limited to):
  • Social media
  • Email
  • Digital
  • Print advertising
  • Third-party co-operative program
  • Community relations strategy

 

3-6 months prior to opening

  • Graphic design and production of all opening supplies—typically about 50 items, including:
    • Stationery
    • Menus
    • Matchbooks
    • In-room collateral
    • Signage
    • In-room dining menus
    • Laundry bags
    • Pens
    • Guest service directory
    • Confirmation letters
    • Sales collateral. Development (graphic, copy, production) of all group and leisure/FIT sales materials including brochures, consortia listing, GDS copy set-up
    • Oversight, copy development, art direction and project management of new website and social media setup
    • Purchasing and management of digital, social and print advertising opening plan, including all creative development and plan execution
    • Setup of email marketing program and execution of all opening email strategies, including oversight of Navis or CRM
    • Conducting, managing, producing and art direction of pre-opening photo and video shoot

 

3 months prior to opening through 6 months post-open

  • Development of 12-month post-opening marketing plan, budget
  • Conducting post-opening photo and video shoot
  • Ongoing creative services including copywriting, graphic design and services for collateral, advertising, blogs, etc.
  • Management of website updates, including copy and photography changes
  • Copy, design and coding of email campaigns
  • Management of social media team, strategy and content distribution
  • Ongoing management of digital, social and print advertising
  • ROI reporting

 

Additional Services

  • Digital marketing: Website design, SEO, PPC, linkage program, TripAdvisor, remarketing
  • Social media: Content management/creation, monitoring, advertising program, influencer program
  • Public relations: Strategy, media relations, press pitching, media tours/calls, placements
  • Event services: Opening and promotional event creation, execution, management