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COVID-19 Recovery Planning

As our industry endures perhaps the greatest challenge of our lifetimes, we all have concerns. How long will this go on? How long will it take for travel and tourism to recover? And how can we prepare for what's ahead?

At Brown Marketing & Communications, we know the hospitality business has always been resilient—it's human nature to want to explore. However, surveys have shown that almost a third of American travelers are going to change how and where they travel after this, and a more than a quarter say they might. A few things to consider:

  • Safety and sanitation, of course, will be key concerns. Promote all of the measures your property is taking, even small ones. They matter.
  • Many people likely will choose to stay local when they begin traveling again. It's time to think about focusing marketing efforts on your drive market.
  • People will give more thought to space when choosing destinations, from the acreage of properties to the number and location of rooms. If you have a lot of room to roam, highlight that fact.

We are here to help you prepare to emerge from this global shutdown—so you can hit the ground running when it's go time.

View our comprehensive Toolkit

After all, according to an old African proverb, "Tomorrow belongs to the people who prepare for it today."

To request a copy of our comprehensive Covid-19 Reopening Marketing Plan, please click here.